With IMEX America opening in a few short days, Caria Bauer, CEO of the IMEX Group says, “This year we’re providing more reasons for buyers to come and join us at IMEX America than ever before,” says Carina Bauer, CEO of the IMEX Group before IMEX America takes place in Las Vegas on 18 – 20 October.
“There are not only many new exhibitors, a wider variety of education sessions and more networking and social events, we’ve also added new zones, innovations and improvements to enhance the experience for all our attendees. Many of these we’ve introduced in response to research, delegate feedback and market trends. It all means we’re offering more opportunities to do business, learn and meet new contacts than ever.”
“At IMEX America there’s always that sense that something exciting and new is in the air – much of it planned but much of it down to the magic that happens when thousands of industry professionals come together in one place. This year’s no different. Several significant industry announcements are scheduled this year, which also adds to the sense of anticipation and authority at the show.
“Among the innovations and improvements are two that will provide better networking opportunities for buyers – the introduction of the innovative new Zenvoy match making service and the new Networking Hub in the hosted buyer lounge.
“To help give attendees greater insight into developing areas of the show and to give them an intuitive way to explore the show floor, we now have a series of guided tours – Eventtech, Sustainability and Innovation.
New topical education themes
“In terms of education we have two guiding themes: the sharing economy and ‘when personal meets professional’, addressing highly topical and important business and career issues and, what’s more, 86 per cent of education sessions are now assigned with CEs for CMP certification. Smart Monday will offer even more education sessions, training courses and events than previously and this year’s daily MPI keynote speakers are especially fascinating and engaging.
“In response to feedback from delegates, both the Executive Meeting Forum and Association Focus programs are completely new, with Association Focus now offering two streams, Leadership and Association Meetings & Events. We’ve also introduced a new Senior Planner Open Forum that will crowdsource its discussion topics, creating a new opportunity for those with 10 years plus experience to meet and learn from their peers.
“This year we’ve also focused on adding new facilities that make the overall show experience even better including a new food court, more ‘grab and go’ stops and new registration desks. And we’re offering even more to help buyers and exhibitors look after themselves with the new Be Well Lounge sponsored by Hilton and, for hosted buyers, the Recharge Zone by Hyatt including massage and manicure services.
“And of course, there are all the well-established features that already bring the industry together in Las Vegas each October – the chance to meet face to face and do business with 3000 plus exhibitors, many co-located industry meetings, major networking events and the vast education program.”
“We’ve listened, responded and I believe, created what should be the best IMEX America yet,” Carina Bauer concludes.