ICVB Promotes Istanbul with the “You Can” Concept

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The Tourism Development & Education Foundation (TUGEV), Istanbul Convention & Visitors Bureau (ICVB) and Istanbul Chamber of Commerce finalised their new marketing and promotional activity entitled – “The Leading Congress Destination Istanbul project”,  which is part of the İstanbul Development Agency 2012 Financial Support Program.

When presenting Istanbul, the Project uses the heading ‘You Can…’, as the core concept, and then the subtitles, You Can Visit, You Can Fly, You Can Meet, You Can Experience, You Can Stay, and You Can Taste, referring to what the city has to offer and the city’s unique features, and finally closes with the slogan ‘Istanbul. The Best Place to Connect’.

Istanbul strengthens its position among the Top 10 of ICCA Rankings.  According to results, Istanbul ranked at 9th place of the world’s most popular congress destination.  Istanbul, which was listed in the Top 10 for the third consecutive year, strengthens its position in the Top 10 for the world meetings industry. 

Vice President of ICVB; Yılmaz Tecmen expressed the importance of the project in terms of promotion and marketing of Istanbul as a congress destination. Mr Yılmaz Tecmen spoke at a meeting of top executives of industry associations, congress centres, hotels, and agencies attended the meeting at the Kalyon Reji hotel.  The partners for the project; Istanbul Chamber of Commerce, İstanbul Development Agency and  supporters of project; Culture and Tourism Ministry, Governorship of Istanbul, Metropolitan Municipality of Istanbul, Turkish Airlines, and ICVB were all committed to promoting Istanbul as a destination of choice.

The Project, which aims to contribute to the efforts intended to improve the ranking of Istanbul from top 10 to 5 among the world’s leading congress cities by 2015, is started on October 1st, 2012 and coordinated by Istanbul Chamber of Commerce, TUGEV- ICVB.

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